Practical and Helpful Tips: Technology

How to Be Successful With Bulk SMS Marketing Are you looking for a way to increase your business revenue? If this is the case, you should implement a bulk marketing campaign. With bulk SMS marketing, you can reach new prospects in a cost-effective way. The open rates of SMS messages are over the roof. Studies indicate that the open rates for SMS texts are higher than that of email. Thus, you can be sure of getting your message across to the audience you choose. However, with SMS marketing, you have to convey your message in a short space; 612 characters. You have to carefully come up with your marketing content to provide value in less than 612 characters. If your SMS is too short, you may not be able to provide all the details you would like to your audience. On the other hand, if the message is too long, your audience may get bored. Thus, you should take time to come up with the perfect SMS message for your marketing. Timing is Key To be successful with your bulk SMS marketing, timing is everything. The best time to send your SMS marketing message will depend with your business. For example, if you are running a caf?, you may want to drive customer during lunch hours. Thus, sending SMS messages just before midday will be ideal. Your messages should be relevant to what your audience is doing at the specific time you send them. Just before midday, people are usually thinking or discussing where to go for lunch. Your restaurant can register more customers when you send your SMS messages at that time.
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For bars and sports clubs, the end of the working day is the best time to send marketing messages through SMS. Many people may be thinking of unwinding at the end of a long day at work. Your message with an offer at your bar would come at the right time when you send it at the end of the working day as people are thinking of where to unwind. The marketing message will benefit both you and your target customers. Your customers will have a place to go to while you will get more sales.
Practical and Helpful Tips: Technology
You should also know the days to avoid sending bulk SMS marketing message. For example, Mondays can be a bad day. This is because most people are usually busy with work after their weekend. The exact time when you send bulk SMS messages is also important to consider. For example, customers are likely to unsubscribe from your messages if you send them SMS texts at 3am. You can have a successful SMS bulk marketing campaign if you think like a consumer. Send your messages at a time when people are more likely to be receptive to them.

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